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Can Red Bull Finally End Their Spielberg Suffering in 2016 Austrian Grand Prix?

Throughout their time in Formula One, Red Bull have done an admirable job when it comes to promoting a sport with a nasty habit of shooting itself in the foot. From performing demonstration runs on snow-capped mountains and signing one-off sponsorship deals with the latest blockbusters, to allowing one of their cars to take on an army of eight grizzly rugby players, the team have often been lauded for their inventive, enthusiastic approach to marketing. Yet those famed PR skills were nowhere to be seen in the buildup to their home race at their own track a year ago. "What else has to happen that we will lose our motivation completely?" Dietrich Mateschitz, the founder and owner of the Red Bull empire, asked himself in Speed Week magaz...

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