How Michael Waltrip Racing Can Bounce Back After Losing NAPA’s Sponsorship

Sponsors come and go in NASCAR. What looks like a relationship that will last for decades is sometimes over in just a few short years. It's not personal; it's just business. Michael Waltrip should count himself fortunate that he had the support of NAPA Auto Parts for 13 seasons. Many sponsorships don't last half that long. But the decision by NAPA to pull the plug on what had been one of the most rewarding and memorable—who can forget all of the great TV commercials spawned by this corporate marriage—partnerships that NASCAR has ever seen is proof positive that maybe you can screw around on the racetrack, but you should never embarrass the guys who pay the freight. When Waltrip began laying the groundwork for his multi-car opera...

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