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Is NASCAR’s Obsession with Danica Patrick Good or Bad for the Sport?

She’s known these days by just one name: Danica. Danica Patrick is a model, an athlete, a race car driver, an advertising spokesperson and a marketing machine. Yes, Kyle Petty was right when he said she is a marketing machine. Patrick is one of the more recognized brands in all of sports.  Patrick is the darling of the mainstream media. This Wisconsin-born petite and perky brunette with the All-American smile and seemingly ever-present optimism has come a long way since May 29, 2005, when she led the Indy 500 and nearly won the thing. It didn’t matter that she finished fourth that day. What mattered was that she set in motion a marketing presence in motorsports, the likes of which hadn’t been seen before. Al...

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