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The 10 Best Driver-Sponsor Combinations in NASCAR of the 2000s

We all know that NASCAR runs on corporate sponsorship. Corporate sponsors know that choosing the right driver to endorse their product can make all the difference in the eyes of the fans (and potential consumers). Often times, it can be difficult to find the proper balance between on-track performance and off-track marketability; sponsors would prefer not to sacrifice one for the other. The best, and often longest lasting, combinations of driver and sponsor occur when the driver can convincingly identify with the brand he is promoting. The driver can embody the traits of the brand in his driving, have some sort of history with it, or simply reach the right demographic of people to forge this connection. From risk-takers hooking up with an ...

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