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JR Motorsports Makes Deal of a “Lifetime”

Dale Earnhardt Junior’s Nationwide team, JR Motorsports, has just made the sponsorship deal of a “Lifetime.” The team, bearing the name of NASCAR’s most popular driver, will now be partnering with Lifetime Television to promote their series Army Wives. “The partnership with Army Wives is a great opportunity for JR Motorsports and Lifetime TV,” Kelley Earnhardt, general manager of Junior Motorsports, said.  “As a company, we thrive on partnerships that offer success for all parties involved.” “We’ve been actively seeking additional partnership for JRM and the Army Wives deal came together at exactly the right time,” Earnhardt continued.  “We were searching fo...

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