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Analyzing Risks and Rewards for NASCAR’s New TV Deal with NBC and FOX

NASCAR's long-term television future is nearly set in stone with several pieces of the puzzle being locked into place Tuesday. Now all that's left is to see how it affects the sport over the next decade. No big deal, right? Hardly. With NBC Sports officially announcing that it will return to cover Sprint Cup and Nationwide Series events as part of a ten-year deal starting in 2015, NASCAR is set to become televised by two primary sports media properties: FOX Sports and NBC Sports Group. The current package expires following the 2014 season and features FOX and ESPN taking the lion's share of the coverage with Turner Sports handling a six-race stretch in the summer. NBC's return to NASCAR coverage will feature the final 20 Sprint Cup races of...

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