Dale Earnhardt Jr. or Jeff Gordon? A Question Full of Answers for NASCAR

Is it Dale Earnhardt Jr. or Jeff Gordon? That was the beginning of a phone conversation my father told me about recently. It wasn’t about picks to win a race or the championship. It was about baby clothes and fan paraphernalia for my nephew. The notion that it was those two drivers speaks volumes about the sport. Collectively they represent a huge piece of the NASCAR fan pie. It’s a reasonable bet that most fans when asked who their guy is will utter either one name or the other. Earnhardt has been the most popular driver in the sport for the last eight years, and it’s a decent argument that Gordon was at least partly responsible for the sport’s boom in the 1990s. Over the last several years, both have seemingly been...

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