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Danica Patrick Hype: Looking at NASCAR’s All-Time Overrated Drivers

Hype can best be defined as a marketing strategy that excites people about a person or thing, making them want to know more.Being petite, attractive, and able to drive fast has served Danica Patrick well as a marketing dream come true.Expectations are often unfulfilled ideals we place upon people.Patrick is an example of someone thrust into the limelight with expectations heaped upon her.Many want her to succeed in whatever series she chooses to drive in, be it IndyCar or NASCAR.  Others want her to fail and wait for the next stumble, yet everyone watches to see what she will do.In NASCAR, Patrick is an anomaly because she drives for Dale Earnhardt Jr. at JR Motorsports and is an attractive female that is a media darling much like...

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