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Danica Patrick: New Endorsement Deal with Coca-Cola Ups Pressure To Win

Danica Patrick further built up her image by adding a new sponsor, but at the same time, it amplified the pressure placed on the female racer to starting winning more often. According to USA Today, Patrick landed an endorsement deal with the Coca-Cola brand, specifically focusing on Coke Zero. Patrick will reportedly be introduced as a Coca-Cola-sponsored driver on Thursday at the Charlotte Motor Speedway.This is huge for Patrick, as it is easily her biggest sponsor yet. Sure, nationally televised ads with have helped her garner a great deal of attention, but Coca-Cola is a global brand that will reach many more people. However, if she doesn't start performing better, this won't look good. ...

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