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Danica Patrick: Why Sponsors Still Seem to Love Her

In the world of auto racing, sponsors are responsible for keeping teams and individual drivers afloat. One of the most heavily courted drivers among sponsors is Danica Patrick of the Indy Racing League. Although Patrick is far from the IRL’s premier driver with just one win under her belt, it’s obvious why sponsors are so interested. The main goal of auto racing sponsors is to get the most air time possible. While being saddled with a driver who wins races and championship is one way to get air time, aligning with a popular driver can be just as fruitful. This is the case with Danica as she has been voted the IRL’s most popular driver every year since her debut in 2005. Due to Danica’s status as a semi-successful fem...

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