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Daytona 500 2012: Why NASCAR Needs Strong Showing from Danica Patrick

Sunday will be a tremendously important race in NASCAR and Danica Patrick. A strong showing there and she establishes herself as a real force in the sport. A poor showing and her profile will be lowered, as she will be on the wrong end of the perception vs. reality battle. I could say something as simple as the sport needs a big name to do well to grow, but that would be foolish. NASCAR is a money-making machine that has grown a ton in recent years. Whether Patrick does well or not, NASCAR as a company will be fine. But the last thing any organization wants is the perception that someone has a high profile for nothing more than a publicity stunt. With Patrick, you have a distinct possibility that it will happen. Let's look at...

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