NASCAR is a business, first and foremost. The sport depends on big corporations and the fans for it to survive and thrive. The fans are heard through multiple platforms from the radio to the Internet.
Not often in NASCAR does a sponsor take advantage of those platforms that was until Friday. After the incident at Atlanta Motor Speedway between Carl Edwards and Brad Keselowski everyone has had their opinions, except for the sponsor.
I understand that in most cases the sponsor says nothing, but what we saw Sunday was not something we see every week. Edwards move was calculated and intentional and he offered no apology for his intentions.
That being said, the sponsor has every right in any case to defend their image.
On Fri...
Read Complete Article at Bleacher Report - Motorsports
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