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F1 2012 BBC vs. SKY: The Two Giants Go Head to Head

It's not just the grid that's changing in F1 in 2012, broadcasting is taking a drastic turn when the season returns in March. BBC and Sky have agreed to share the rights of F1 coverage and after much speculation, both parties have now released their plans for what is set to be an exciting year on and off the track.I am not going to dwell on how, as a viewer myself, with shared broadcasting, I believe we are set to lose what has been, until now, the greatest free-to-air coverage of Formula One that Britain has ever seen.Instead, what I wish to highlight is what the audience might be able to gain from the situation.Undeniably, F1 in the UK is becoming a sport whose popularity has risen rapidly since the BBC took the reins...

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