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FYI WIRZ: NASCAR Sprint Cup Series Is Still an Old Jump for Young Drivers

Twenty years ago the National Association for Stock Car Auto Racing (NASCAR) was not the corporate and marketing giant it is now. Popularity began surging about 15 years ago when TV coverage expanded and fans multiplied across the U.S. More—and better—sponsorships arrived in the garage while costs surged and teams grew in number and size. The France family business brought in new faces—capable media, legal, financial and executive personnel—to steer the marketing super tanker into more productive seas. The business of racing grew around the attributes of drivers so that a typical driver had to be part dare-devil and part showman. That reality brought on the smooth public demeanor displayed by champion quality racer&n...

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