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NASCAR: Are They Driving Toward a Future on Pay-Per-View?

Question: Is it possible Jimmie Johnson’s upcoming 24/7-Race to Daytona series on HBO and Showtime’s Inside NASCAR are actually being used as a testing ground for future NASCAR events on premium channels? In 2003 owners of all 32 NFL teams made a ground breaking decision to launch their own broadcast network. Eight months and $100 million dollars later, the NFL Network was born. While by and large the NFL Network is still in its infancy, they have proved it’s possible a sports league doesn’t always need to rely on mainstream broadcasting. Given the recent standoff between Time-Warner Cable and Fox over fees, it would seem prudent for NASCAR to explore future broadcasting alternatives. Enter the premium or pay-per-view channels. It...

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