NASCAR at Texas: Once Again All About Jimmie Johnson

At Texas Motor Speedway this weekend, as with the past few Chase races, all eyes, and most of the broadcast, will be on how or what Jimmie Johnson is doing. Media strategy usually changes beginning with the first race of the Chase at New Hampshire. The majority of the broadcast focus and media attention shifts from the top 15, or even top 20 drivers, to the 12 Chase drivers. Now as we enter the final three races and Jimmie Johnson’s amassed an almost insurmountable lead, it seems that Johnson alone is garnering the undivided attention of the TV media. In game six of the 2009 World Series, there was an air of anticipation about the Yankees securing their 27th world title. As each out was recorded and each inning became history, especially ...

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