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NASCAR: Best Buy to Sponsor Matt Kenseth and Carl Edwards Part-Time in 2012

Matt Kenseth will have Best Buy as a primary sponsor for nine races and Carl Edwards for two races in 2012. Best Buy released a statement with the news on their website."Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing," said Drew Panayiotou, senior vice president of marketing for Best Buy. "Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers.  Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments.""We are extremely pleased to announce this partnership with Best Buy," said Roush Fenway co-owner Jack Roush.  "Best Buy is an indu...

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