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NASCAR: How to Give Stock-Car Racing’s Declining Popularity a Kick in the Butt

Two races into the 2011 NASCAR Sprint Cup Season, it appears that there has been a spike in interest in the sport. Television ratings for both the Daytona 500 and this past weekend's Subway Fresh Fit 500 in Phoenix were up over last year. With a storybook ending in Daytona that saw 20-year-old Trevor Bayne put the Wood Brothers in Victory Lane after many years, and Jeff Gordon's first win in 66 races, there has been plenty of drama. But what does NASCAR need to do to keep the momentum going and also attract new fans to the sport? The past several years have seen a drop in attendance at the track and, until the last two races, a steady decline in television viewers. The drop in interest can be partially attributed to the economic weakness of...

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