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NASCAR Nationwide Series: Blake Koch’s Unique Link with Sponsor Daystar

After virtually every sporting event involving sponsors—not just of the NASCAR variety—those interviewed usually take the time out to shill for those who "support" them. The short discussion usually ends with the athlete taking a gulp from an energy drink or a bottle of soda, making sure the label is front and center in camera view.In the case of Blake Koch, however, the relationship with his sponsor, religious television network Daystar, is much more symbiotic. Daystar, according to its website, has a goal "to reach souls with the good news of Jesus Christ." Koch reaches those same souls with constant interaction with his fans via Facebook and Twitter."If people take the time out there to ask me a question or something, I ...

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