NASCAR Repositioning Itself As Entertainment Rather Than Sport

Heading over to NASCAR.com at this moment, one will see a banner advertising its RaceView product for this weekend. This is not an atypical event except when one notices how this ad has been tailored. The banner consists of photos of Carl Edwards and Brad Keselowski and the caption: The Rivalry Continues, Watch Live at Bristol . No longer can we debate whatever faults may have existed in NASCAR's logic to not delve into harsher penalties against Edwards. The past is the past and we must leave it at that. Most can agree, however, that it is an incident that should not be repeated any time soon. Yet, here we are, two weeks removed from the incident, and already on NASCAR's home page we see an ad promoting the incident. Granted NASCAR does not...

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