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NASCAR: Roush Fenway Teams to Enhance Communication via Twitter

With cup championships in 2003 and 2004, along with putting all five of his drivers in the chase during the 2005 season, Jack Roush—team owner of Roush Fenway racing—has seen NASCAR utilize different lines of attack when it comes to helping the fans communicate with their favorite teams. From driver signings at various locations around the track, to open houses at the race shops themselves, NASCAR has always taken fandom as one the highest priorities because without the fans, there would be no NASCAR. As NASCAR’s largest organization, Roush Fenway operates seven motorsports teams in the top two series: four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan, and three in the Nationwide...

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