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NASCAR’s Mike Bliss’ Sponsorship: Driving Miss Kardashian

Desperate times call for desperate measures. But there's a limit to saving face, isn't there? Mike Bliss, a Sprint Cup Series driver, used to be driving the No. 36 Wave Energy Drink Chevrolet. He will now be driving the No. 36 Kim Kardashian Fragrance Chevrolet, and somehow, this doesn't sit right in one of sport's most macho competitions. Bliss' entire car is in various shades of pink, and Miss Kardashian's face is plastered on the Chevy's hood. NASCAR fans feared the day Kotex would be a major sponsor, but in all honesty, isn't this worse? While Bliss is probably thrilled he has a sponsor, how many shades of red will he turn every time he has to talk about his car? "The No. 36 Kim Kardashian Fragrance Chevrolet was real tight, but my crew...

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