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NASCAR’s Tony Stewart: Trouble with Two Teams Makes Three Unlikely

For 11 years Old Spice sponsored Tony Stewart and recently they announced their relationship would end after the current season. They had been the primary sponsor for 14 races and Office Depot was the primary sponsor during the majority of the season for the No. 14 Chevy driven by Stewart. Stewart is feeling first-hand the relationship between sponsorship, performance, and the economy.  As an owner/driver it suddenly has more impact than it did when he just hopped in his race car and did appearances for sponsors when required. Stewart-Haas racing seemed to hit the mother-lode with the success he found as a driver and owner in 2009.  His statistics proved to be a bit of an anomaly for a brand new team....

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