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NASCAR’s Unsung Heroes, Spotter Series: Mike Calinoff, Matt Kenseth’s Spotter

Keeping in the Roush-Fenway camp, this week’s article features championship spotter Mike Calinoff. Calinoff spots for 2003 Cup Champion Matt Kenseth.   Like fellow Roush spotter Lorin Ranier, Calinoff also works away from the track, doing a different type of job.   Calinoff owns Active8, a media relations company that works with drivers to get their name out there, and to promote them to future owners/sponsors.   “What we try to do with our clients is try to build them a branding package and a P.R. package to give them something to talk about,” Calinoff said during Speed’s Sounds of NASCAR Roush Spotters episode. Instead of simply promoting his clients as just drivers in the series they race in, Calin...

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