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One Menz Opinion: Danica Patrick’s Drawing Power More Important Than Ever

In yet another first for NASCAR, Stewart-Haas Racing had fig bars on hand for everyone to sample when Tuesday's news conference announcing Danica Patrick's contract extension and new sponsorship broke up. Fig bars...and NASCAR. Think about it, and then you can begin to understand the drawing power of Danica Patrick and why it's more important than ever in a NASCAR environment where teams and owners are scrapping perhaps more than ever for every sponsorship dollar. Patrick, who turned 33 in March, remains a marketing machine—and what she markets best is herself. You can't fault her for that, as it's the American way and something that each and every one of us is forced to do to some extent to reach our full earning potential. Her boss,...

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