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Realistic 2015 Expectations for Jenson Button After Malaysian Grand Prix

People power. It's not a phenomenon you would normally associate with Formula One, a sport which continues to struggle painfully in terms of fan engagement. Embarrassingly late to the social media revolution—an official YouTube channel was launched in December 2005, yet didn't upload a video for over nine years—and brazenly taking the action from the heartlands of France and Germany to empty venues in South Korea and Bahrain, there is a clear divide between F1 and the public. In the modern era, fans are expected to shell out for pay-per-view television, to surrender to inflated ticket prices—those waving their flags from the grandstands viewed as mere decorations—and to put up or shut up. How magnificent it was...

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