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Red Bull and the A1-Ring: How Formula 1 Returned to Austria After 11 Years

In modern Formula One, money talks. That is why there are races in Abu Dhabi and Singapore, and that is why, this weekend, the F1 travelling circus is returning to Spielberg, a small town in the Austrian Alps. In 2004, billionaire Red Bull owner Dietrich Mateschitz purchased what was then known as the A1-Ring, which had hosted the last Austrian Grand Prix the year before. That same year, he bought the Jaguar F1 team and renamed it Red Bull Racing. The circuit was also renamed, predictably, as the Red Bull Ring. Mateschitz is not only Austrian, but he was born just 60 kilometres from the picturesque track, in Sankt Marein im Murztal. He still lives in Austria, and the headquarters of Red Bull GmbH—parent company of the racing team...

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