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Reviving The Popularity Of NASCAR: Can Danicamania Do It?

With NASCAR's main challenge this offseason of determining how to please fans and improve competition, the buzz about Danica Patrick in select Nationwide races for the 2010 season should not deter NASCAR officials from their task. Overall, evidence points to a declining interest level in NASCAR, which can lead to the perception that perhaps NASCAR may be in trouble. Television ratings were down for much of the 2009 season, and ratings play a key role for the sport because they measure fan interest. FOX's ratings for NASCAR dipped 11 percent from last year, with TNT down nine percent and ABC down eight percent. On the flip side, ESPN's ratings were up about five percent. It appears that overall TV ratings have been declining since 2005, and ...

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