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Social Media’s Role in Making NASCAR’s Changes for 2014

NASCAR fans have been at the forefront of the rush to embrace the use of online social platforms. So much so, that it has become a significant avenue of communication between themselves and the sport. For most fans, it simply means exchanging messages directly with drivers, which up until now was nearly impossible, except at special events. It also gives fans a way to talk to NASCAR directly, and they in turn can respond. Feedback through social media and from the sport’s Fan Council has been instrumental as a catalyst for changes in the sport, including the changes to the Chase and qualifying format announced this year. As a regular reader of Bleacher Report, it’s likely that you are a regular user of social platforms such ...

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