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The Evolution of the Stock Car (1960-1964)

By the 1960 NASCAR Grand National season, work had already begun on new supertracks in Atlanta, Charlotte, and Hanford, Calif. NASCAR had also found its way into the electronic media with CBS Sports ' live telecast of three preliminary races during the Daytona Speedweeks. With NASCAR races beginning to show up on the tube in American homes, the automobile industry realized the Automobile Manufacturers Association 1957 ban on participation was hindering their efforts in promotions, sales, and performance. Factory representation in NASCAR was on a dramatic rise by 1960, although all members of the AMA said publicly that they were still adhering to the original guidelines of the 1957 resolution. Ford and General Motors even hired individuals t...

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