To Win at Any Cost: How the New Chase Format Is Changing NASCAR for the Better

"It’s going to make winning the most important thing by a wide margin. It’s going to change the strategies. Everything is focused around winning and that’s exactly what our fans want."

— NASCAR CEO Brian France announcing the new Chase format and qualifying rules, January 30, 2014 There are some of us who still wonder whether NASCAR’s new Chase rules, with the “win and you're in” qualifier, was the product of a lengthy project involving years of research and long hours of combing through statistics by a bunch of nerds in long white coats.

Or was it just something thought up by the top brass at NASCAR, sitting poolside at some Caribbean resort, sipping 21-year-old Glenlivet slightly ch...

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