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What Formula 1 Can Learn from the NFL About Fan Engagement

AUSTIN, Texas — Success in the United States is like the Holy Grail for Formula One—not only because of the value but also because finding either entails a seemingly never-ending quest. If you are looking for one league that has the American market figured out, though, it is the National Football League. According to Forbes' Mike Ozanian, the NFL is not only the most successful professional sports league in the U.S., but it's also the most valuable league in the world. The Circuit of the Americas (COTA), host of the only American F1 race (for the near future, anyway), has taken a page from the NFL's playbook and last year promoted Jason Dial—a former chief marketing officer for the NFL's Tampa Bay Buccaneers—to...

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