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Why Carl Edwards Represents the Future of NASCAR

With sponsorship dollars tighter than ever in the NASCAR world, the companies who dump mega-dollars into race teams and place logos on racecars want a driver that appeals to a vast range of people. Carl Edwards is the type of individual with great appeal to those who control the purse strings at corporate headquarters. He is physically fit, as is exemplified by his backflips off the side of his car when he wins. He touts a healthy lifestyle full of veggies and proteins like you might find at his sponsor, Subway. Modern era drivers will be expected to demonstrate strong family values, high moral ethics, a big smile and an ever-present positive attitude. They will need to be not only camera friendly, but media friendly at any g...

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