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Why NASCAR Needs to Improve the Fan Experience at Tracks

NASCAR has long been a spectator sport that has walked the line of being fully fan-friendly.There are the good parts—most tracks allow coolers full of beer, drinks or food; fans can listen directly to the strategy and emotion of teams and drivers with radio scanners—that help NASCAR stand out. But there are the bad parts, too, like weather extremes hurting the experience, or the general difficulty keeping up with the race's stories or dramas with often poor scoreboards and hard to hear public address systems.During NASCAR's enormous rise in popularity during the late 1990s and into the mid 2000s, it was easy for its tracks to look past any deficiencies. The tickets were selling faster than they could be printed. New grandstands ...

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