Why NASCAR Should Add Short-Track Racing in the Sprint Cup Series

The opportunity was there. But NASCAR got greedy and missed it on the short side by a country mile.And therein lies a huge reason for many of the problems the sport struggles with today in terms of faltering attendance and the flagging attention span of the newest adult generation—the 18 to 34-year-old demographic that registered a 25 percent drop in viewership (h/t Sporting News) of televised races last year, according to Nielsen ratings.Why? Largely because there aren’t enough short tracks on the NASCAR Sprint Cup schedule.First, a little history is in order.The year was 1997, and the sport’s popularity was soaring, but nowhere near the peak it would reach around 2005.The folks who run NASCAR, namely the International...

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