Kyle Busch: Why His Lovable Jerk Persona Works in the NASCAR Sprint Cup

Kyle Busch is a man in transition, maturing before our eyes.  While he still has a few qualities that make him NASCAR's most notorious heel, he is in the the process of becoming a more lovable driver than in the past. Do not expect him to smash any more guitars as he did in Nashville in 2009 as a victory celebration.  Additionally, do not hold your breath for him to make any more comments about the Car of Tomorrow and how much  it "sucks." That is the Kyle Busch of last decade, before he drove for Joe Gibb's Racing.  Today, he is more apt to shake the President's hand and say "thank you." This is not to say that "Rowdy" will become a dull corporate sponsor drone for Joe Gibbs Racing—far from it.  He is undergo...

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