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McLaren’s Title Sponsor Gamble Could Backfire in 2014

McLaren CEO Ron Dennis is gambling on his team. No, not in the same way Pete Rose did to earn himself a lifetime ban from Major League Baseball. The McLaren boss told reporters at the team factory last week that, "Our cars will not feature a title sponsor at the first event, but it will definitely feature a title sponsor at some time in the next few races," per ESPN F1. Dennis continued, saying he believes that after the team performed poorly in 2013: people try to push the rate card down and I won't accept that. I know what this company is and I know what this grand prix team can achieve, and that requires the correct recognition when it comes to the commercial relationship with the principal sponsor. Why is this a gamble? Well, 2013 was...

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